Why Is Business Grammar So Important?

Usually the first exposure your prospective clients have to you and your services is online. Whether through a website, social media profile, or a published article, the content, style, and clarity of your writing is critical to communicating authentically who you are and what you offer.

So why is it so important that your online presence be error-free? According to Agility PR Solutions, the bounce rate on landing pages with sloppy spelling and grammar is 85 percent more than those that were correctly written and spell-checked. Readers are immediately turned off by errors, and only rarely stay on your site once they've seen the errors. Imagine what they think of you and your services!

In addition, Google search results are skewed further because typos make your site or your profile less visible and therefore in a far lower position in search results.

If you are not good at grammar, punctuation, and/or spelling, solutions are available. You can still connect authentically and accurately with those you're trying to communicate with. I recommend using ALL of these for optimal results.

1. Use your basic spellcheck.  Just about every program has a version of spellcheck to review your writing. But be warned - some are better than others!
2. Install Grammerly. This site offers a desktop as well as online version of their grammar checker so that you can review email and desktop writing, as well as your online presence. Grammerly is excellent, but not foolproof! The issue with any automated checker like spellcheck or Grammerly is that, even if they are decent AI (artificial intelligence), they won't understand context very well, so the word they mark as inaccurate might be perfect in context.
3. Have a friend look it over.  Now, if your friend is also unskilled at these tasks, they won't be of any use to you, so always enlist the aid of someone skilled.
4. Hire a proofreader. I happen to know of one who can help. (HINT - that'd be ME!) A professional freelance editor/proofreader can review your materials more accurately and more quickly than average - it's what he or she is trained in!  This is a very cost-effective solution - balance fees against the potential loss of revenue!

Whatever solution you choose, make it part of your system or routine to have other eyes review your writing so you can attract those clients who need what you offer!

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