Usually the first exposure your prospective clients have to you and your services is online. Whether through a website, social media profile, or a published article, the content, style, and clarity of your writing is critical to communicating authentically who you are and what you offer.
So why is it so important that your online presence be error-free? According to Agility PR Solutions, the bounce rate on landing pages with sloppy spelling and grammar is 85 percent more than those that were correctly written and spell-checked. Readers are immediately turned off by errors, and only rarely stay on your site once they've seen the errors. Imagine what they think of you and your services!
In addition, Google search results are skewed further because typos make your site or your profile less visible and therefore in a far lower position in search results.
If you are not good at grammar, punctuation, and/or spelling, solutions are available. You can still connect authentically and accurately with those you're trying to communicate with. I recommend using ALL of these for optimal results.
Whatever solution you choose, make it part of your system or routine to have other eyes review your writing so you can attract those clients who need what you offer!
In the years I've been editing publications (e-books, print books, PDFs, and more) I've learned there are key tools for success for any author who is working with an editor. Feel free to share this post and use it as a checklist!
Following these "best practices" will go a long way toward helping you and your editor create a polished final product, and on time!
I'll bet you know a couple of people who are very gifted in some way...a superb artist or singer, a powerful healer, a talented mechanic. We could debate for hours on what "gift" means, whether it's a gift from God/Universe as a trait from birth, or whether it's something learned...that old nature/nurture debate.
The fact remains, though, that although we all may know how to do something (use a paintbrush or a screwdriver), we may not be able to do it well, or intuitively.
In these cases, the gift is the intuition, the effortlessness of the action. When you use your gift, you don't have to think hard about what needs to be done, you just do it.
I've finally come to realize that my gift (yes, I'm tooting my own horn) is in editing. Aside from understanding the right/wrong of proofreading, when I edit I just somehow know what words could be changed or phrasing tweaked to perfectly express an author's idea. I can actually feel the energy of words. I couldn't begin to explain it or teach it...it's an innate ability in my brain and my spirit. Words are my "thing" and I'm blessed to be able to share that gift with others.
I'd love to hear your examples and stories of how gifted people you know use their talents. Please share!