A little over a year ago, I was introduced to my new best friend in business...Asana...and now I'd like to introduce you so you can be friends too!
Asana is a fabulous project-management tool that streamlines everything for a project of any kind. You create tasks, assign due dates and who is to handle each task, add notes, and upload files. I love the fact that it helps create sequence in a multi-step project with a lot of moving parts. Asana has hugely helped organize a couple of teams I'm on and I'm singing its praises in every business setting!
Let's say you are writing a book. You set goal due dates for each chapter, outline the assistance you'll want (tasks for an editor, publisher, marketing firm), store all the details like working title and subtitle, perhaps a character "tree." You're reminded through email when a task is due so you never lost sight of the goal!
Or perhaps you are excited to host an event. Create sections within the project for each aspect (registration, presenters, marketing, venue, etc.), assign tasks within those sections along with due dates, keep track of emails and communications with those involved.
Another example: you're planning a huge holiday dinner party. Get organized by planning with Asana! Get reminders when shopping is due, or a particular dish must be started, or who's bringing the green bean casserole.
I recommend checking out the possibilities with this fabulous organizational tool!
We're bombarded by information. Every day we receive input from emails, news feeds, phone calls, social media, television, texts, postal mail...it's overwhelming. And much of it is noise!
Here's what I mean.
Your brain receives so much data that it picks out items that are most familiar or pleasing to focus upon. The rest is merely noise, static, humming.
So think about this in the context of business communications. Every time you post on social media or send an email, are you adding to the noise or are you being noticed?
When you bombard your social media feed with unrelated posts just to get information out there, you're making noise. When you create a thoughtful, planned campaign of information sharing, you're being noticed by your followers.
When you send an e-blast just because it's on the schedule to do so, you're creating noise. When that e-blast is focused, clear, easy to read, and useful, you're being noticed.
When you write copy for your website just to fill it...yep, more noise. When that copy is refined, focused, authentic, and easily (and quickly) understood, then you're being noticed.
The next time you write something, review it with fresh eyes. Are you using more words than are necessary? Make your point concisely. Are you writing in a style that's authentic to you and your clients? Be YOU, not who you're told to be by others. Is your writing correct? Get some help from an objective third party so you don't turn off your readers.