Ask yourself where your prospects are most likely to find you. Where your clients have found you. Online, right? Whether your business has a physical location or not, Google (still the most-used search engine) will direct people to your social media profiles, your online listings, and your website...and usually all of those.
Take a field trip and wander around a shopping district or mall where you live. Enjoy window shopping...peruse the wares of the shops in the area. What draws you in? What entices you to enter the store? Well, usually it's what you see on display, and how it's displayed. You feel a connection that moves you to open the door to explore further.
Your website (or your social media page if you don't have a website) is your non-physical business's front window. You want it to be attractive, to accurately show what you offer, to be welcoming. A good way to get some feedback on your site is to ask a couple of friends who don't know much about your work to review it in detail. What draws them in? What entices them to click to explore the site? With what do they feel a connection?
Take an objective look at your site yourself. What does your home page (the front window) say about you? What pages do you include? What images? What links? Are you including everything a first-time reader would need to know and understand about you and your work? Are you offering important take-aways?
And key point...does the site represent you accurately, authentically? If your home page is full of run-on sentences and poor grammar, your prospect is going to go elsewhere, no matter what goodies you offer.
There's a solution! The Word Doctor offers a helpful service to ensure your site or page IS accurate and authentic. I'll take a detailed look at your wording and layout to ensure it's the best it can be. (More info here.)
Keep your front window fresh and clean, and entice more customers to enter!
Leave a Reply.