We're bombarded by information. Every day we receive input from emails, news feeds, phone calls, social media, television, texts, postal mail...it's overwhelming. And much of it is noise!
Here's what I mean.
Your brain receives so much data that it picks out items that are most familiar or pleasing to focus upon. The rest is merely noise, static, humming.
So think about this in the context of business communications. Every time you post on social media or send an email, are you adding to the noise or are you being noticed?
When you bombard your social media feed with unrelated posts just to get information out there, you're making noise. When you create a thoughtful, planned campaign of information sharing, you're being noticed by your followers.
When you send an e-blast just because it's on the schedule to do so, you're creating noise. When that e-blast is focused, clear, easy to read, and useful, you're being noticed.
When you write copy for your website just to fill it...yep, more noise. When that copy is refined, focused, authentic, and easily (and quickly) understood, then you're being noticed.
The next time you write something, review it with fresh eyes. Are you using more words than are necessary? Make your point concisely. Are you writing in a style that's authentic to you and your clients? Be YOU, not who you're told to be by others. Is your writing correct? Get some help from an objective third party so you don't turn off your readers.