I've read (and edited) some very flowery corporate language in my career. There is a misperception that using "business-speak" is the appropriate, and effective, way to compose business communications. Unfortunately, there is also a misperception that business writing full of jargon and buzzwords makes the writer, and thus the employer, appear more educated and experienced. Um...NO!
Consider this: people are overwhelmed with information, and you have only 10-20 seconds to capture a reader's attention. Writing as The Word Doctor, which of these is most likely to get my point across - and quickly? "I am a woman who robustly and effectively visually reviews material which has been written by those enterprising business owners wishing to appear best-of-breed vis-à-vis those who will engage them." vs. "I edit copy written by business owners who want to connect effectively with their clients and prospects." Avoid corporate jargon and overused phrasing. Write and speak from your heart, authentically, in the style most natural for you. Those relationships, those connections are how you communicate effectively! Here's a wonderful article which goes into more detail on this topic.
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